For anyone reading this outside of the So Cal area who didn't get this ad in their Sunday paper here is the information from the ad.
Text EXTRA to 89074 for $1.00 coupon.
-Good on ANY Raisin Bran Product.
-Limit One Per Household. (You can at least TRY my idea, though it MAY NOT work...)
-While Supplies Last. (So HURRY!)
-Standard Text Message Rates Apply.
-Available only to residents of U.S>